Google Adsense

Google's final optimization tip: Monitor the performance of your account, evaluate the results of your ad campaigns, and plan your next steps based on the assessment results.

Of course, you start tracking the performance of your ad units using Channels in your Adsense account. You use channels to compare performance of ads of varying types (should I use banner or leaderboard ad?), in various locations (should I place the ad at the top or bottom of the site?), and in different site pages (should I change the format of ads to be used in the Contact Us and  About Us page?).

But you should not be restricted to the features within your Adsense account. Utilize Google Analytics and be able to see who's coming to your site, where they are coming from, how long they are staying, and in which pages they are visiting. Google Analytics helps you implement changes to your site by providing detailed statistics and analysis of visitors to your site.

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In the Optimization Tips for your Google Adsense Ads article, we summarized optimization tips that can help Adsense publishers earn more as explained in detail in the Adsense Blog.

Hungry for more Adsense tips? Here's what we got directly from Google. This is a concise list of tips Google kept repeating (and repeating… and repeating…) in the Adsense website.

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You've optimized your ads, advertised to drive traffic to your site, and still no one's clicking. What's wrong?

If you find yourself asking that question, it's time you analyze your audience and understand why and how they come to your site and what they do there. You should start searching for keywords that lead to your site, pages visitors usually go to, amount of time they spend on the site, and other information that will help you understand who's clicking on the ads in your site and who's not and why.

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In Optimization Tip 3: Increase earnings with other Adsense features, you've seen how referring users to Google products and services can increase your Adsense income. Just place a referral link in your site and every time a visitor downloads Google-endorsed programs or joins one of Google's services, you earn credit depending on the user's location.

Here's some more info about these Google products and services being offered in the Adsense Referral Program.

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If you think it's possible to earn thousands of dollars a month from Google Adsense, you're right. A lot of people are already doing it. But if you think Adsense is only about ads, you're wrong. It's possible to increase your income using other Adsense features you probably don't know about.

Referrals

Earn additional cents everytime you refer a site visitor to use Google's products and services. Easy? You bet. It gets easier once you find out that these products are not only reliable but very useful as well. Through Google Adsense, you can offer a download of Firefox, a web browser with better security and privacy features, and Picasa, a photo organization software with advanced photo-editing and sharing capability. You also earn by referring visitors to sign up for Adsense, the income opportunity for site publishers, and Adwords, targeted advertising program for advertisers.

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Pop quiz, hotshot! What two basic things do you need to earn from Google Adsense?

Content and quality traffic? Correct! You need to have content so that targeted ads will be shown to your users and building traffic is equally important because without visitors, no one's going to click on your ads.

However, you won't earn much from Adsense with content and traffic alone. You need to "convince" visitors to click on the ads. By now you should know you can't explicitly tell them to do that (it's against Adsense's policies), so what you need to do is design the "perfect" ad that will make them click it.

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