How to Franchise: Eastern Petroleum Gas Station

James Ryan Jonas

With today’s rising number of cars on the roads come the increasing demand for fuel consumption. This could be a great opportunity for you to finally venture into the oil industry.

If you’re interested to do business with Eastern Petroleum Corporation, one of the leading petroleum players in country, continue reading below to find out how you can franchise Eastern Petroleum.

About Eastern Petroleum

Eastern Petroleum Corporation, one of the major players in the Philippine oil industry, offers oil and petroleum products which they claim to be “greener” in nature due to the supposedly high refining standards used in production.

Eastern Petroleum competes in the retail oil sector, but also caters to the needs of B2B companies in industries such as construction, shipping, and logistics. The company has a network of over 36 branches nationwide supported by a depot with a 5 million liter capacity.

Eastern Petroleum’s main products include:

1. Fuel Products

  • Intensity Premium Gasoline
  • Green Unleaded Gasoline
  • Diesel Pro Euro 4 (Euro 4 Compliant Diesel)
  • Diesel Pro

2. Lubricant Products

  • 2T Speed Motor Oil (for 2 Stroke Engines)
  • Supremo Motor Oil (for Gasoline Engines)
  • Formax Motor Oil (for 4 stroke Motorcycles)
  • HD Speed Motor Oil (for Automotive Diesel Engines)
  • XE Speed Motor Oil (fFor High Output Automotive Diesel Engines)
  • Brake and Clutch Fluid (for Brakes and Clutches of Vehicles)

3. Liquified Petroleum Gas (LPG)

Franchisee Fee and Package Inclusions

Eastern Petroleum has two types of dealership, namely:

1. Company Owned, Dealer Operated (CODO); and

2. Dealer Owned, Dealer Operated (DODO)

The franchise fee is P250,000 for a full franchise of an Eastern Petroleum gas station. However, there are additional costs you still have to spend on and the total investment could reach:

  • P2,000,000 for a Basic Station (1 or 2 islands and 2 pumps)
  • P5,000,000 for a Regular Station (2 islands and 3-4 pumps)
  • P8,000,000 for a Large Station (3 islands and at least 5 pumps)

Eastern Petroleum’s basic franchise package already includes the following benefits:

  1. Marketing Study and Vehicle Count
  2. Civil and Mechanical works (Gasoline Station Canopy, underground tanks and Pumps)
  3. Use of Registered Trademarks and Logo
  4. Marketing Materials and Paraphernalia
  5. Operation and Marketing Manuals
  6. Inclusion in the Advertising Program
  7. Initial Set of Training of Manager and Staff
  8. Training and Price Updates

According to the company, the average payback period is around 40-60 months.

Franchise Requirements

Prospective franchisees will have to comply with the following area requirements, documentary requirements, and permits of construction and station operation.

Area Requirements

  1. Lot must be at least 400 sq. meters and above
  2. Frontage must be 25 meters and above
  3. Site must be in rectangular, square or L-shape
  4. Must be at least 10 meters away from any creek
  5. Must not be affected by flood during heavy rains or typhoon
  6. Streets near the site must not experience heavy traffic throughout the day

Documentary Requirements

  1. Transfer certificate of title (TCT) or its equivalent
  2. Lot Plan
  3. Vicinity Map
  4. Locational Clearance
  5. Zone declaration
  6. Tax declaration

Permits for Construction

  1. Environmental Compliance Certificate (ECC)
  2. Building Permit
  3. Electrical Permit
  4. Mechanical Permit
  5. Sanitary and Plumbing permit
  6. Occupancy Permit

Permits for Station Operation

  1. Cedula
  2. Barangay Clearance
  3. Fire Safety Inspection Certificate
  4. Business Permit
  5. Certificate of Compliance

Franchising Contact Details

If you’re interested to learn more about the Eastern Petroleum franchise, contact them at:

EASTERN PETROLEUM CORPORATION

7th Floor Cityland Pasong Tamo Tower, 2210

Don Chino Rocess Avenue, Makati City, Philippines

Trunk Lines: (02) 817-6421, (02) 817-6443, (02) 817-6445

Telefax: (02) 817-6445

Looking for other franchising opportunities? Click here: Complete list of Philippine companies available for Franchising

Information and Image Sources: Eastern Petroleum website, BPI Family Ka-Negosyo, Franphil, Rappler

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James Ryan Jonas teaches business management, investments, and entrepreneurship at the University of the Philippines (UP). He is also the Executive Director of UP Provident Fund Inc., managing and investing P3.2 Billion ($56.4 Million) worth of retirement funds on behalf of thousands of UP employees.